WHAT IS FILOTIMO?
THE MEANING OF ΦΙΛῸΤΙΜΟ
A Greek word, difficult to translate, it is composed of φìλος, ‘love’, and ‘τιμὴ’, honor, but its meaning is much more complex than its literal translation. Filótimo describes a complex intertwining of virtues, representing an actual LIFESTYLE, a desire to do things to the best of one’s ability: “doing something useful for others that is also good for oneself”.
Every single decision, however small, can make a difference.
In this everyone has their share of RESPONSIBILITY.
HOW WE BRING FILOTIMO INTO OUR WORK
Filotimo is the creed we try to bring into our work, creating clothes with natural, organic fabrics or with quality certifications, in an attempt to best combine personal well-being with a respect for the environment, in total transparency. For many years, collective sensitivity has already recognized the importance of both the raw materials and processing in the food sector.
Often, however, we do not think about how much the clothes we wear are present in our life as much as the substances we ingest. Strengthened by this belief, we try to create comfortable garments that are pleasant to wear, made with fibers that reduce the use of pollutants and harmful agents and that, where possible, bring benefits to us and the environment around us. We attempt to analyze the entire life cycle of a product, to minimize its environmental impact, not only in the production phase but also in its use and subsequent disposal. In this sense, our attention does not stop with clothes and everything that revolves around Filotimo is carried out according to the same principles.
FILOTIMO IS MORE THAN SIMPLY CLOTHES
We like to think that Filotimo is a choice that goes beyond clothing, representing the choice of a more conscious lifestyle and a return to the origin of the products, their value, learning the path each of them has undergone before reaching you. Knowing exactly what we are wearing! To change things, sometimes it’s sufficient to start with small daily choices. Our idea is that no clothing, for any reason, can justify damage to people and the environment.
“Be the change you want to see in the world.” Mahatma Gandhi